October 21, 2026, 5 min read
Agency playbook: one agent per client offer
How agencies run pain-first AI outreach across clients with separate Memory, ICP, and campaigns inside one workspace.
Agencies win when each offer has its own brain, not one generic sequence for every client.
Setup
- Create one agent per client offer
- Fill Memory with that offer’s language
- Lock a tight ICP
- Run pain discovery for that ICP only
- Report outcomes the client can understand
Why this beats shared templates
Shared templates ignore pain language. Separate agents keep personalization honest and reporting clean.
Billing that matches retainers
Prepaid credits scale with campaign work. When a client pauses, you are not stuck paying idle seats.
Quick answers
Do clients share credits?
Credits sit on the workspace. You decide how to allocate spend across client agents and campaigns.