October 23, 2026, 4 min read
ICP review checklist before you launch discovery
A short checklist to tighten ideal customer profile before pain-first discovery so you spend credits on the right stuck buyers.
Vague ICPs create vague leads. Spend ten minutes here before you burn discovery credits.
Checklist
- Who feels the pain day to day?
- What failed already?
- What budget owner says yes?
- Which geo changes the offer?
- What disqualifies a lead instantly?
Pass / fail test
If you cannot write one sentence that a stuck buyer would recognize as their problem, do not launch yet.
After launch
Read the first scored batch. If half the leads feel wrong, tighten Memory and ICP before the next run.
Quick answers
How narrow should an ICP be?
Narrow enough that pain language repeats. If every industry fits, discovery will feel random.